South End Norcross is moving forward with a micro food hall in the former engine building anchored by barbeque restaurant South End Smokehouse. The engine building was purchased by entrepreneur Luis G. Fernandez, showcasing his ongoing commitment to the city of Norcross.

South End Smokehouse will be managed by Buzz Schuster, a restaurant operator with over 20 years of experience in the industry. Schuster's famous barbeque recipes, including his tender brisket, will be on full display. The micro food hall, set to open by spring 2024, will also feature other concepts.

Known for his successful ventures, including Mojitos Cuban American Bistro LLC, The Crossing Steakhouse, and three other locations of Mojitos Bistro around town, Fernandez is excited about South End Norcross, praising Mason Zimmerman, Principal of TileTech Renewal Co. for his commitment to creating something unique.

Fernandez also credits Edie Weintraub, Founder and Chief Community Builder of Terra Alma, with introducing him to the project and bringing him together with TileTech, "Edie is a great resource," Fernandez said. "She set Mojitos up in the Forum as our biggest location that features music and dancing. And she brought this location to us and introduced us to Zimmerman.”

“Edie knows so many people and is a great networking hub. She works hard and is always there, answering and returning phone calls. I don't know how she does it with a thousand things going on, but she's always available."