Add Cupid’s Touch to Your Valentine’s Day F&B Plans
Did you know Valentine’s Day is one of the year’s busiest days for restaurant owners? According to Restaurant Business, “one-quarter of Americans will be sitting in restaurants” on Valentine’s Day as it claims the second busiest dining day behind Mother’s Day.
With this year’s holiday taking place in the middle of the week, celebrations are expected to last well into the weekend, leaving reservation books packed tight for five full days. With this large influx of traffic, your restaurant real estate has the potential to record considerable profits, especially with a typical Valentine’s Day meal averaging $121, according to Toast’s 2022 report.
Knowing how important this day is for couples, the terra alma team of food business advisors compiled a go-to list of promotions to make customers swoon!
Themed Food Options: Transform your menu’s top selections with festive touches. The opportunities are endless, from heart-shaped cuts of meat and sides to rose-colored cocktails. Adding a visual touch will make each dining experience a heartfelt journey.
V-Day Special: Craft an exclusive Valentine’s Day menu with delectable options that evoke love and romance! Adorn each table with locally sourced pink, red and white blooms and chocolate-covered strawberries. Once guests arrive, present them with a special menu featuring romantic entrees and drink selections from local breweries, wineries and distilleries. Don’t forget to set the mood with ambient lighting for an unforgettable evening.
Signature Cocktails: It wouldn’t be a holiday without themed cocktails! Kick off the season of love on the right taste bud with a few of our favorite love potions:
Berry Bliss Mimosas - champagne paired with Chambord and fresh berries for garnish.
Cupid’s Cosmo – cranberry vodka, triple sec, lime juice and cranberry juice with an orange peel for garnish.
Chocolate-Covered Martini – chocolate liqueur with strawberry vodka and cream garnished with a fresh strawberry!
Galentine’s Dinner Special: Don’t forget to include the girls in your Valentine’s plan! Spread the love to your single patrons searching for a wholesome night by curating a menu that celebrates friendship. Feature a tasting menu of your top dishes, sharable appetizers and petite desserts, as well as a select list of cocktails available in single servings or sharing pitchers.
Kid-Friendly Dining Option: While Valentine’s Day is a popular holiday for couples, it is not uncommon for families to celebrate the tradition together. Be inclusive to families spreading the love by featuring dishes that appeal to younger palates and offering smaller portions of your curated menu. Want to ensure all patrons enjoy the holiday of their dreams? If space is available, section off your restaurant to separate couples searching for a quieter night from families celebrating another joyous year of love.
Just Cupid’s Desserts: Deliver a sweet symphony of flavors to patrons that will act as the grand finale of their meal! From strawberry shortcake parfaits and raspberry chocolate mousse to pomegranate panna cotta and red velvet cake, don’t be afraid to pair classic and adventurous flavors to delight every palate.
Want to take your restaurant to the next level? Contact the terra alma team today and use our expertise in restaurant real estate to bring your business from concept to a corner-spot sensation.