Mad Dad’s Philly’s Authentic Cheesesteaks & Hoagies is excited to announce the opening of its third location at Roswell Junction, a trendy, new food hall located at 340 S. Atlanta Street in Roswell, Georgia. The new location is set to open the first week of October,  joining the brand’s existing spots at Halidom Eatery in East Atlanta, and a ghost kitchen serves the Buckhead area for pick-up and delivery.

“We decided to expand due to the overwhelming response from customers in Buckhead and East Atlanta,” said Pamela Sharpe, owner/operator of Mad Dad’s Philly’s. “Our customers have been asking for more, and we’re happy to deliver!”

The popularity of food halls has risen across the greater Atlanta area, providing a space where food lovers can enjoy a variety of cuisines under one roof. “Food halls offer something for everyone in the family, making it a perfect dining destination,” said Orlando St. Cloud, Mad Dad’s Philly’s Operations Manager. “Our products are diverse and made fresh in front of customers using authentic ingredients. While there are plenty of Philly cheesesteak options in Atlanta, none match our dedication to putting the customer first and delivering the best product possible.”

“The new Roswell Location was facilitated by terra alma. Michaela Boone helped us identify the opportunity and guided us through the process,” said Chef Tony Sharpe, co-owner and Executive Chef of Mad Dad’s Philly’s.

In addition to its classic menu offerings, the Roswell location will introduce exciting new items, including Philly soft pretzels and a high-end Italian water ice called Pamela’s Pretty Ice.  The location will also offer a variety of vegan and healthier options, such as vegan Philly cheesesteaks titled the ‘Simon Gratz,’ salmon salad, and gluten-free choices served with yellow rice.

Mad Dad’s Philly’s Authentic Cheesesteaks and Hoagies has gained widespread recognition, including a recent Fox 5 Good Day Atlanta feature for its famous cheesesteaks. As a small, family-owned business with no corporate backing or partners, the restaurant’s success is a testament to Pamela and Tony Sharpe’s commitment to quality and authenticity. “When you support Mad Dad’s Philly’s, you’re supporting a small business and its dedicated team,” said Pamela. The restaurant’s menu features a variety of options, from traditional Philly cheesesteaks, hoagies, vegan sandwiches, gluten-free options, salads, and signature wings. With over 30 years of restaurant consulting experience, the Sharpe family has created a space that honors Tony’s Philadelphia roots, importing key ingredients directly from Philly to ensure an authentic dining experience. Roswell Junction, located just south of the historic Roswell Square at 340 S. Atlanta Street, will feature eight diverse food concepts and three bars, including an indoor-outdoor bar and a 2,400-square-foot patio with a stage for live entertainment, games, and more. For more information about Mad Dad’s Philly’s, visit www.maddadsphillys.com.

Michaela Boone of terra alma was the broker for the Mad Dad’s Philly’s Authentic Cheesesteaks & Hoagies transaction at Roswell Junction.

Restauranteurs or retailers interested in spaces encouraging activation and community should contact terra alma via phone at 404-436-1045 or by visiting www.terraalma.com.