terra alma helps to transform South End Norcross
Opportunities at South End available for retail, microbrewery, distillery, tapas or wine bar. terra alma has been engaged by TileTech Renewal Co. to shepherd the redevelopment of the largest tract in historic downtown Norcross. Located at 127 S. Peachtree Street, the property is more than an acre and contains several buildings. Called the South End, it will be the newest gathering place in Norcross and will incorporate new construction with the preservation and adaptive re-use of existing buildings.
Make it stand out
One of the remaining buildings was the first gas station in downtown Norcross and is almost 100 years old. The two other buildings have been onsite for more than 70 years and were used for manufacturing and warehousing. TileTech Renewal Co. and terra alma are focused on preserving, enhancing and activating the South End to create a unique destination. To do so, they have overcome numerous environmental, legal, design and structural challenges.
The owners purchased the property during COVID-19 pandemic, worked very hard to overcome a variety of challenges and are now actively under construction at South End Norcross.
Several locally owned businesses already call South End Norcross home. The former Gas Station is now home to Rose & Hemp, a CBD store. Butter & Cream ice cream, based in Decatur, will open its third location at South End in September. Refuge Coffee Co. is putting final touches on its space and will open its fourth metro Atlanta location in September.
Weintraub says, “Look for the tile shop to become a restaurant or a wine bar. The Mayor, Craig Newton and City Council recently amended its zoning ordinance to accommodate the use.”
A portion of the former tile shop was removed to extend Skin Alley through South End Norcross providing more walkability and connectivity to downtown Norcross.
“We also have 4,500 square feet of new construction that is perfect for brewery or a distillery with high ceilings. A microbrewery or distillery will have enough space to have some of its production on site,” comments Weintraub. The split-level building will also feature a speakeasy in the basement space.
The main feature of the South End is The Yard, a central gathering space around which all the buildings are organized. A water tower, like the one that used to rise above downtown Norcross, will soon be installed and it and a stage will serve as focal points of The Yard. Families and friend can gather, relax, play, celebrate and enjoy comedy, movies, story time and live music on the stage starting in Fall 2023. Also, onsite today is a 1971 Airstream trailer which serves as an office. Soon it, and a 1962 Shasta trailer, will be converted to bars which will be located in a venue in the Yard.
